What is SEO?:A complete guide (2022) to Search engine optimization:How do SEO really works?

 



                  Page Contents:-

  • Defining Search Engine Optimization (SEO)
  • The difference between paid and natural search
  • Similarities between paid and natural search
  • Three pillars of SEO
  • How do Search engines really work?


Are you at the starting or beginning of your SEO journey? You may have heard that SEO can help drive traffic to your website and get you higher rankings, but you are not really sure how it works or what areas you can focus on? Well, you've come to the right place. Keep reading to find out what every digital marketer should know about SEO.


Defining Search Engine Optimization (SEO)

Let's start by asking the obvious question: what exactly is SEO? However, SEO stands for ‘Search Engine Optimization’, which is the process of getting traffic to free, natural, editorial or natural search results in search engines. It aims to improve the ranking of your website on search results pages. Remember, if a website is ranked high, more people will see it.

  • Good SEO and clear works  involves many different activities, such as
  • Identifying keywords related to good search traffic opportunities
  • Creating high quality content, useful and tailored to search engines and users
  • Includes relevant links from high quality sites
  • Evaluating the results

These days, SEO is regarded as an important marketing function.


The difference between paid and natural search

From the outset, it is important to understand the difference between natural, natural search like SEO and paid search. There are five main differences:

Position

The first difference is that the paid search results appear at the top of the search engine results pages, and the organic results appear below it.

Time

Another important difference between paid and natural search is time. With paid search, you get close to instant results, sometimes in minutes; and, with biological search, the results are time consuming - usually weeks, months, and even years. So you should play a medium to long-term game with natural search.

Payment

When it comes to payment, as the name suggests, paid search traffic is paid. You pay per click (PPC) on a cost-per-click basis (CPC). That is, you pay a fee every time a user clicks on your ad. So instead of relying on natural traffic to your website, you buy your page traffic by paying Google to display your ad when your visitor searches for your keyword. Live search, traffic is free, though it does require investment of both resources and time.

ROI

In terms of return on investment or ROI, it is actually much easier to measure with paid search. That's because Google provides additional keyword data that you can download to Google Analytics. However, with paid search, ROI may fluctuate or decrease over time. With live search, ROI is a little harder to measure, but it usually gets better over time. Over time, biological search can yield excellent returns on investment.

Assignment of traffic

When it comes to traffic allocation, about 20% to 30% of searchers click on paid results, and 70% to 80% of search clicks on SEO results. So much of the click is actually in the natural effects.

Similarities between paid and natural search

It's not all about the difference - there are also similarities between paid and natural search:

Keyword research: You use a search engine for both paid and natural search, and both require the user to enter a keyword. So you need to do some keyword research to get live search and paid search.

Landing pages: Both search types require you to create predictive pages. In SEO, the landing page needs to be linked to your website. For paid search, it could be exactly the same landing page you use for organic, or it could be a completely different standalone page that sits outside your website.

Traffic: Generating traffic is your main goal for both paid and natural search. Most importantly, both paid and live search traffic encompasses the user’s intent. That is, someone is asking Google a question or searching for information - they are in a good mood and as a result are more likely to take action once they have this information.


Three pillars of SEO

As a digital marketer, knowing how to find your product, website, or company found by searchers is a key skill, and understanding how SEO improves will keep you at the top of your game. Although SEO is constantly changing in small ways, its key principles do not. We can break down SEO into three main components or pillars that you need to know - and do so:

Technology optimization : Technology optimization is the process of completing tasks on your site designed to improve SEO but not related content. It usually happens after the scenes.

On-Page optimization : Page Upgrading is the process of ensuring that the content on your site is relevant and provides in-depth user experience. It involves identifying the right keywords within your content and can be done through a content management system. Typical examples of content management systems include WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.

Off-Page optimization: Off-Page  optimization is the process of improving your site's search engine rankings for off-site activities. This is largely driven by backlinks, which help build the reputation of the site.

How do Search engines really work?

Search engines are used by people when they have a question and search online to find the answer. Search engine algorithms are computer programs that look for clues to give searchers the exact results they want. Search engines rely on algorithms to find web pages and determine which ones should be delivered to any keyword. There are three steps to how search engines work: crawling, which is the discovery phase; indexing, which is the filling stage; and level, which is the recovery phase.

Step 1: Crawling

The first step is to crawl. Search engines send web searchers to find new pages and record information about them. We sometimes call these web crawlers ‘spiders’ or ‘robots’.Their goal is to discover new web pages, as well as to review content on pages they have visited to see if they have changed or updated.

Search engines index web pages by following the links they have already found. So if you have a blog post and link to your homepage, when the search engine is clear on your homepage, it will look for another link to follow and may follow the link for your new blog post.


Step 2: indexing

The second step is to identify. Reference is when a search engine decides whether or not to use crawled content. If a specific web page is considered relevant by a search engine, it will be added to its index. This indicator is used in the last phase of the level. Once a web page or piece of content is indexed, it is filed and stored on a website where it can be found later. Many web pages that provide unique and relevant content are indexed.


if your web page not indexing so there are some reason:

.Your content is considered a duplicate

.Your content is considered low value or spam

.Could not be searched

.The page or domain has no internal links


Step 3: Ranking

The third step is the most important step, and that is the measure. Leveling can only take place after the completion of crawling and targeting steps. So if a search engine crawls and indexes your site, your site can be rated.

There are more than 200 level signals used by search engines to filter content, and they all rank under the three pillars of SEO: technical optimization, page optimization, and offline optimization. Some examples of search engines used by search engines to rank web pages are:

The presence of a keyword in the title tag - Whether the keyword or similar name is mentioned on the page and within the title tag

Web page loading speed - That the web page loads quickly and is easy to use

Website reputation- That a web page and website are considered trustworthy by a search engine

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